“The mind is an absolute and infinite labyrinth. The more I dig inside, the more curious I become and the more I know, the more I question. The deeper I get, the endless it seems. You never get out but it is an undeniably magnificent place to explore.

I’ve been on the path of self-awareness for quite some time now and I felt the need to get some of my thoughts out there with this album. I have had a little tour in my brain and have carefully explored some fears, desires, fantasies, and dreams I’ve had. The idea of the album is to represent the deep and chaotic place that the unconscious mind is. The songs are opening different drawers in the mind that explore different topics that weren’t well inspected by the conscious mind.

Leena

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Leena – Labyrinth of the Subconscious

Release Date : February 11, 2022

Release Schedule
» Dec 17 – “Vertigo” + announce vinyl campaign
» Jan 7 – “Body” (ft. YAИA)
» Jan 21 – “Don’t Panic”
» Feb 11 – Labyrinth of the Subconscious
» Feb 18 – “Don’t Panic” (music video)
» live album promo in Warsaw, Berlin & Sofia (dates TBC)

Key Achievements
» cover of TIDAL: Global Rising (chosen by all editors across the globe to be on the cover)
» Apple Music editorial New Music Daily Romania
» Spotify editorial Keep Listening: Sofar’s Listening Room
» the only Bulgarian artist part of Sofar Sounds Global
» featured on COLORS – https://colorsxstudios.com/music
» played on Jay Carder’s show on Soho Radio London
» featured on R&B Nation
» editorial support from Sidekick Music, ElectroWow, afterhours., Iggy Magazine, Acid Stag
» curator support – Ones To Watch, Topsify, CloudKid, Paola Hernandez, Axel Tanner (800k TikTok followers)
» Qrates album of the week + interview – https://qrates.com/stories/artists-on-qrates-leena-stereofox-records

Marketing Plan
» create an artist Spotify playlist which revolves around the topics of consciousness vs. subconsciousness and the duality of the project
» reach out for interviews to Pitchfork, The FADER, The Line of Best Fit, Mixmag, EARMILK, ThisIsRnb, The Pit LDN, AcidStag; The Future Beats Show, Soulection, R&B Nation
» promo on Bulgarian National Radio & BG Radio
» print Spotify Codes stickers for the album (encourage her local audience to find them across cities – London, Sofia, New York)
» reach out to radio stations – Jamz Supernova, KEXP, BBC Radio (she studied in UK, so is Kamen the producer of half of the tracks)
» vinyl pressing campaign on Qrates / organize giveaways
» live AMA / streaming party / podcast interview

Info
Leena is one of the fast-growing names of the Bulgarian thriving r&b scene. UK-trained, she’s currently looking into moving to Berlin to explore new musical horizons after being supported by TIDAL Global, Sofar Sounds Global, Soho Radio, and numerous curators like ElectroWow, Sidekick Music, CloudKid, afterhours., Topsify, etc. Being featured in the new albums of renowned Sofia-based rapper Grigovor & producer Gena from So Called Crew, she’s already gained a steady following to her music.

Her latest single “Assumptions” (and first release via Stereofox Records) served as a warm-up to the upcoming album called Labyrinth of the Subconscious, which she’s been preparing for a couple of years. A 10-track journey, exploring unknown corners of her mind, various emotions, and both the colourful & darker aspects of what happens inside our heads.

Built upon contrasts, the album offers a variety of genres and topics that will take you places you haven’t imagined – infused by both producers on the record – Gena & Kamen’s unique instrumental approaches. Be it the fresh & upbeat “Vertigo” and “Mad Dreams”, or “Body” with YAИА (another stunning local singer and vocal teacher) which falls somewhere between slow-dance and sultry r&b. Or the deep sci-fi-esque “Borrowed Time” and the emotional “Don’t Panic” (which will come with a hazy music video). Or you might fall in love with the FKA Twigs-like “Senses”, the indie-pop “Backlight”, or the closing ballad “Until The Morning”. Whatever you choose, you’ll enter an exciting rabbit hole through contemporary r&b, soul, and indietronica.

Labyrinth of the Subconscious was recorded and mixed by Gena in So Called Crew’s studio and mastered by Hristo Rachev from the eminent Sound Ninja Music Academy.