Genres: Lofi

Project AER was started in March 2019 by UK-based Producer Alex Reade as a testing ground for figuring out where to go next before launching vocal music under the alias AER.

From first falling in love with music through a Secondary School discovery of emo, rock & punk, to picking up a guitar a year later, Alex has released music under countless other aliases as far back as 2011. Having experimented with genres such as ambient, post-rock, and electronic, Alex has used that experience to build and define Project AER’s blend of ambiance and guitar-driven beats. His music is often an exploration of loneliness and isolation.


  • Featured on lofi beats, lofi + chill, Chill lofi study beats, Ambient, Ambient Shoegaze, The Listening Room Spotify editorials
  • Featured on Apple Music’s LoFi Sunday editorial
  • Featured on TIDAL’s Batidas LoFi editorial
  • Featured on more than 200k independent playlists on Spotify


How Are You? I’m Okay

v i v, Project AER

A trusted voice

Your daily dose of carefully curated music for 10+ years, turned into a label service.

360 support

Helping artists navigate the industry. From releasing music and physical products to the world of music rights.

Always present

We don't sleep much. 24/7 reachable by our artists and looking for ours (and hopefully yours) next music obsession.


We provide publishing and licensing support, helping artists collect worldwide royalties. In addition, we have a growing library of fully pre-cleared tracks (one-stop) ready for sync, and a killer selection of artists offering bespoke music production.


Leena | Labyrinth of the Subconscious (12″ Vinyl)


Trombobby | Pause Vol. 1 (10" Vinyl)


Bulgarian Beat Wave T-Shirt


Stereofox Metal Mug