Genres: Lofi

Getting into music production and DJ-ing in 2014, David Chief’s main influence for making music is deeply rooted in lofi hip hop. Since his first release “Smooth Cruise EP” in 2015, he has surpassed 10M streams in 160 countries, DJ’d many sold-out events and built a growing social media following to engage with fans, artists, and clients.

Chief has opened for acts such Waka Flocka Flame, Dave East, and most recently Talib Kweli.


  • 6M+ streams across all DPSs
  • Editorial placement on Apple’s Bedtime Beats
  • Past collaborators include Joe Nora, Es-K, Notation, and byJ
  • Support from 35k+ independent playlists


Verdant EP

SoBe, David Chief

A trusted voice

Your daily dose of carefully curated music for 10+ years, turned into a label service.

360 support

Helping artists navigate the industry. From releasing music and physical products to the world of music rights.

Always present

We don't sleep much. 24/7 reachable by our artists and looking for ours (and hopefully yours) next music obsession.


We provide publishing and licensing support, helping artists collect worldwide royalties. In addition, we have a growing library of fully pre-cleared tracks (one-stop) ready for sync, and a killer selection of artists offering bespoke music production.


Leena | Labyrinth of the Subconscious (12″ Vinyl)


Trombobby | Pause Vol. 1 (10" Vinyl)


Bulgarian Beat Wave T-Shirt


Stereofox Metal Mug