“The song started with a layered guitar loop I made one night after a day spent outside. I sent it over to Daniel and he kept with the raw feel the start I sent channeled, and rounded it out with some sounds of his own. A few indistinguishable vocal hums later, the track was basically done. Couldn’t be happier with how it turned out, and hope everyone loves the simple and sweet final product.”



Release Schedule: Dec 23rd, 2022
Genres: Lofi

“flowerfest” is a holiday gift for you. A positive ray of sunshine in the cold winter days for anyone who is spending a few stress-free days with friends and family. A gorgeous blend of lofi hip hop with acoustic/indie elements.

“I’ve had my eye on luffmoor for a few months since he started releasing on purity label. His acoustic melodies were super contagious and I knew we would work well together. One day he sent over this demo and I had a blast flowing on it!”, shares steezy prime.


steezy prime

steezy prime has seen impressive growth since his first release in 2017. The skilled New York native, currently based in Boston, has accumulated nearly 150M streams on streaming platforms. After switching from playing guitar in jazz bands to electronic production in 2014, the artist dived into his vision and taste in terms of sound, while combining both influences to create his own signature in lofi/chillhop music.

  • 105M+ streams on all DSPs combined
  • Editorial placements on Spotify’s  lush lofi, lofi beats and Jazz Vibes
  • Featured on Apple Music's Bedtime Beats
  • Featured on Deezer's lazy lofi editorial
  • Supported on 205k +  independent playlist s
  • 16k Spotify followers
  • Collaborations with renowned names in the lofi/chillhop scene, such as Project AER, Devon Rea, and Epifania


Luffmoor is a US-based producer who besides finishing up dental school is absolutely in love with creating music and exploring the possibilities of the instrumental space. The producer is a skillful guitar player and his chords can often be heard in collaboration with a dozen of talented artists in the genre.

  • Featured on Spotify's Chillhop editorial
  • Supprt on 15k+ independent playlists

A trusted voice

Your daily dose of carefully curated music for 10+ years, turned into a label service.

360 support

Helping artists navigate the industry. From releasing music and physical products to the world of music rights.

Always present

We don't sleep much. 24/7 reachable by our artists and looking for ours (and hopefully yours) next music obsession.


We provide publishing and licensing support, helping artists collect worldwide royalties. In addition, we have a growing library of fully pre-cleared tracks (one-stop) ready for sync, and a killer selection of artists offering bespoke music production.


Leena | Labyrinth of the Subconscious (12″ Vinyl)


Trombobby | Pause Vol. 1 (10" Vinyl)


Bulgarian Beat Wave T-Shirt


Stereofox Metal Mug